Apprentice Branding
A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.
A graphic illustration of a wolf standing on its hind legs with its mouth open, surrounded by an outline of two yellow geometric triangles against a black background.
Illustration of a wolf standing on its hind legs, with two gold triangular shapes overlaying it.
I carved a wolf woodblock and used the print in the final logo treatment, which included hand-drawn lettering.
Black and white illustration of a wolf with sharp teeth and jagged fur, howling or snarling.
Black and white illustration of a dog with textured fur and a curved tail, looking downward.
The word 'APPRENTICE' in gold-colored font on a white background
The word 'APPRENTICE' in yellow text on a dark background
A navy blue T-shirt with a gold embroidered wolf design on the front, slightly wrinkled and laid flat.